A focused strategy to help David Leb and CRESCO generate more qualified buyers and sellers — on autopilot, at scale, in Northeast Ohio.
Spark builds the system that converts attention into signed deals — 24/7, no day off.
Pulled live from Semrush on crescorealestate.com. An honest look at the digital footprint — and where competitors are quietly winning deals that should be yours.
On a 0–100 scale, CRESCO sits at 25 — well below the 40–60 range competitors in commercial real estate are operating in. Authority directly impacts how often you appear in search and AI results.
A solid SEO base (1,493 ranking keywords, +7.3% MoM) — but it's 100% earned traffic. No paid layer to accelerate, capture, or retarget the demand already searching.
Only 3 paid keywords live — and all 3 are branded ("cresco real estate"). Zero coverage on the high-intent searches buyers and sellers are actually typing.
No active Meta campaigns. Owners, investors, and developers are scrolling Facebook & Instagram every day — and CRESCO is invisible in the feed where attention actually lives.
1,880 sites compete for CRESCO's keyword space — globalcommercialre, progressiveurban, hannacre, CBRE. Without paid, organic alone can't out-rank them on the deals that matter.
23 mentions across ChatGPT, Gemini & Google AI Overviews — a foothold, not a position. As buyers shift to AI search, ranking inside answers becomes the new front page of Google.
All five rank for hundreds of CRE keywords in NEO that CRESCO doesn't — and none of them have David's network. Spark closes that gap with a 24/7 paid + creative engine.
Pulled directly from CRESCO's internal marketing conversation. Every pain point below maps to a system Spark already runs for clients — nothing here is a guess.
"We're seeing a gap with ages — older folks see a sign and call us right away. We're transitioning to younger owners and we need to bridge that gap."
Signage works for the boomer seller. It's invisible to the 35–55 owner scrolling Instagram on a Tuesday night.
"We just don't necessarily have the team to do that at the moment."
Lean team. Spark is the outsourced creative + paid media department — no headcount, no benefits, no ramp.
"We've been leaning on our web developer for guidance… we use them for most of that."
A web dev builds pages. They don't pick audiences, write ad creative, run A/B tests, or optimize CPL. That's a different muscle.
"We're starting to use some AI components — that's a very recent thing we're navigating."
AI search visibility and creative production at scale is exactly what a modern Creative OS handles. CRESCO is at day one.
"We have been experimenting a little bit with different ads…"
Experiments without a funnel = burned budget. Spark plugs the leaks (landing page, intake, nurture) before the spend.
"This is an initiative this year… we're really trying to figure out what's going to work best for us and where we should start."
The window is open right now. Spark gives CRESCO a 90-day proof, then scales — no guessing, no DIY learning curve.
Every dollar targets exactly two groups — nobody else. No wasted spend on the wrong audience.
Meta Ads anchor the strategy — Spark's core service and the fastest, most cost-efficient path to qualified owner and investor conversations in Northeast Ohio. Every other channel reinforces it.
Our flagship channel. Meta is where property owners, investors, and developers actually scroll — and where Spark builds the audiences, creative, and retargeting engines that turn attention into booked calls for CRESCO.
Precision B2B targeting for institutional buyers, family offices, and developers. Pairs with Meta to surround the same decision-makers across personal and professional feeds.
Capture buyers and sellers actively searching for a commercial broker right now — the highest purchase-intent traffic on the internet.
Ads generate the lead. Email closes the relationship. Every prospect flows into a segmented, automated sequence toward David's calendar.
This isn't lead volume.
It's lead quality.
You already produce the content (Step 1). Steps 2 through 5 are where the system breaks — and where Spark builds. Each missing layer compounds: no landing page = no qualified lead = no booked tour = no signed deal.
David & Max already produce sharp market takes and listing content on IG and LinkedIn. The raw material is there.
You're already great here. Spark adds paid fuel.
Asset-specific page per listing — not a redirect to crescorealestate.com. Built around David's face, the deal, and one CTA.
Missing today — IG traffic dies on a generic site.
Structured intake form scores budget, timeline, asset class before anything hits David's inbox.
No qualification layer exists today.
Nurtured, warmed-up prospect books a property tour direct from David's calendar — already half-sold.
No automated tour-booking funnel in place.
Listing agreement or buy-side rep signed. The David & Max close — but with 10× the at-bats.
Volume is capped without steps 2–4.
How an NEO owner actually flows from seeing David on Instagram to handing him the listing.
David's listing or market take hits the feed of NEO owners & investors.
They tap on their phone — already half-curious about selling.
Asset-specific page makes the offer crystal clear. One CTA.
Intake → tour → listing agreement. David closes the warm prospect.
Every step is designed to move a qualified prospect closer to a conversation with David. Nothing left to chance.
A scroll-stopping Facebook or Instagram ad surfaces CRESCO to a qualified buyer, owner, or developer in NEO — reinforced by LinkedIn and Google.
A dedicated page for their asset class — multifamily, industrial, office, or retail. Not the generic homepage.
Cap rate report, investment sales update, or free property valuation. Low friction, high qualification.
Market insights, case studies, David's expertise — building trust before the first call is ever made
Anyone who didn't convert gets followed with deal announcements and David's market content across Facebook & Instagram
Warm, educated, asset-ready — not a cold call. A conversation that's already halfway closed.
These are the listings David is moving right now. Each one becomes its own Meta campaign + asset-specific landing page — turning a single IG post into 10× the qualified inbound.
20545 Center Ridge Rd · Rocky River, OH
10%+ cash-on-cash from day one. Underground parking, food service, fitness — loyal tenant base, low rents with upside.
14530 Madison Ave · Lakewood, OH
First time ever on market. Built 1963, one owner since. 100% occupied with below-market rents = upside potential.
8948 Canyon Falls Blvd · Twinsburg, OH
14,500 SF, 3-tenant building with 7,900 SF owner's space available. Highway-adjacent, 2011 construction, park-like setting.
2374 Cedar Rd · Cleveland Heights, OH
Cleveland Heights apartment market heating up — David and Max actively working the submarket with multiple deals in motion.
Benchmarks from comparable commercial real estate clients running the same playbook in regional US markets.
Four numbers. Reported monthly. If they don't move, we don't get paid for the next phase. Simple.
Every dollar tracked from ad → landing page → signed deal. No vanity metrics.
Tours booked, intake forms completed, BANT-qualified prospects on David's calendar.
Optimized monthly. $120 CPL benchmark to start — we drive it down from there.
Days from first ad-click to signed listing agreement. Speed compounds the engine.
Phase 1: Spark delivers 5–10 qualified leads per month to David & Max. Once the funnel is converting and we've hit the spend efficiency target on Meta, Phase 2 scales the engine — more spend, more asset-specific landing pages, more at-bats. No scaling before the unit economics prove out.
5–10 qualified leads/mo. Tight feedback loop on creative, audience, landing-page conversion. Goal: prove CPL & close rate before we touch the spend dial.
Once Phase 1 targets hit, we scale spend, add per-listing campaigns, and expand to LinkedIn ABM. Compounding pipeline — not a leap of faith.
Phase 1 close-rate default (8%) is conservative for a new funnel. Cold inbound usually closes at 1–3%; once landing pages + nurture are dialed, 12–18% is realistic — that's the Phase 2 unlock.
These are Phase 1 numbers — held flat all year, no scale-up. Phase 2 (after we hit spend efficiency targets) is where the real compounding starts. Assumes $120 CPL benchmark.
How Spark shows up for every client — including CRESCO. These aren't poster slogans. They're how we make the calls when nobody's watching.
Passion fuels our best work. We bring energy and joy to every campaign we touch.
We challenge conventions and pioneer approaches the CRE world hasn't imagined yet.
The job's not done until it's done right. We see every project through to excellence.
Great ideas come from anywhere. We value the thought, not the title behind it.
We don't just think outside the box — we question why the box exists in the first place.
We create creative that demands attention. Forgettable is not in our vocabulary.
Kindness isn't weakness. We treat everyone with respect and build real relationships.
Talent gets you in the door. Hustle keeps you in the room. We simply work harder.
Our only competition is who we were yesterday. We're always pushing to be better.
Perfection is a process. We test, learn, refine, and repeat until it's exceptional.
Real conversion systems aren't built in 90 days — they're launched in 90 days. A 1-year engagement gives Spark the runway to build the funnel, learn from live data, and compound results month over month. The first 90 days are the sprint. The next 9 months are where CRESCO pulls away from every other broker in the market.
Stand up the full Meta-led funnel, ship creative, and prove the model with real leads in the pipeline.
Double down on what's working, expand audiences, and turn the funnel into a predictable lead engine.
Lower cost per lead, deeper retargeting pools, mature creative library — the year ends with a true competitive moat.
Every lead is tracked end-to-end through asset-specific landing pages, UTM parameters, and CRM — so we can attribute every signed deal back to the exact post, ad, and creative that drove it.
Organic + Paid Social
Reels, carousels & Meta lead-form ads built around David & Max's deal flow. Every asset tagged with campaign + creative IDs.
Meta / Google / Organic
NEO owner clicks an ad, link in bio, or market-take post. UTM params attach source, campaign & creative before the page loads.
Asset-specific, not crescorealestate.com
Conversion-focused page with the listing, comps, David's face, and one CTA: book a tour or request the OM.
Source of truth
utm_source, utm_campaign, utm_content + ad ID flow into the form. We know exactly which post drove which lead.
Lead capture + stages
Every lead lands in CRM with full attribution. Stages: New Lead → Qualified → Tour Booked → Listing/Offer Signed.
SMS · Email · Tasks
Instant text + email on form submit, 5-email nurture, tour reminders, and stage-based tasks for Max to action same-day.
Booked & confirmed
Calendar-integrated booking. Auto-reminders cut no-shows. David sees the lead's full source history before the tour.
Listing / buy-side rep
Closed listings tied back to the original ad. We can prove ROI down to the creative — not just the channel.
A full-service creative & marketing engine, wrapped around David & Max's deal flow.
Lead Gen & SEO
Website & Funnel Dev
PPC & Paid Advertising
Storytelling
Social Media Marketing
Content Creation & Video
Brand Strategy & Consulting
Email & Retargeting
Reputation Management
E-commerce & Merch
Graphic & Print Design
Market Intelligence
Your network got you here. Now let's build the digital layer that works while you sleep — so the next owner ready to sell finds you before they call anyone else.
Vice President, Head of Investment Sales
David leads the Investment Sales Division at Cushman & Wakefield | CRESCO Real Estate. With over a decade in commercial real estate, he's closed 400+ transactions totaling $400M+ in volume — multifamily, office, retail, and industrial across Northeast Ohio. Multi-year CoStar Power Broker and consistent top producer at CRESCO.
Associate, Investment Sales
Per David Leb on LinkedIn: "Another cold-calling win for Max — he persistently pursued the owner, and because of the market intel we had on imminent sales, we capitalized on being in the right place at the right time to connect buyer and seller for an easy transaction." Max brings 5+ years asset-managing a 250-unit apartment complex, a Cleveland State finance degree, D1 athlete grit, and a multi-generational multifamily family background — a rare blend of operational, analytical, and lifelong real-estate expertise.
A discounted 1-year pilot sized below Spark's standard retainers (shown below) — built so David & Max can prove the system inside CRESCO before scaling firm-wide, and so Bryce can approve it as a controlled annual line item rather than an open-ended ad budget.
Goal: 6–10 qualified leads/month in Q1, scaling to 18–22/month by Q4, tied directly to NEO investment-sales listings with full attribution from click → landing page → CRM → tour request.
Pricing presented in person — sized to CRESCO's pipeline and listing volume.
Brand audit, landing page system, first 3 listing campaigns live, CRM + UTM wired. Target: 6–10 leads/mo.
Creative library scales, retargeting funnels live, A/B testing cadence locked. Target: 10–14 leads/mo.
Brand layer closes 35–55 age gap, organic + paid stack together, CPL drops 20–30%. Target: 14–18 leads/mo.
Year-end review with Bryce. Renew, graduate to Spark's standard $8.5K–$10K retainer, or move in-house. Target: 18–22 leads/mo.
(12-Month Annual — Entry Pilot)
Monthly includes:
Year-one delivers:
6–10 qualified leads/month, ramping to 10–12 by month 6. ~90–130 qualified leads in year one.
(12-Month Annual — Recommended For Bryce)
Monthly includes:
Year-one delivers:
10–14 qualified leads/month, ramping to 14–18 by month 9. ~140–190 qualified leads in year one + a brand layer that compounds.
(12-Month Annual — Scale-Ready)
Monthly includes:
Year-one delivers:
14–18 leads/month, ramping to 18–22 by month 12. ~180–240 qualified leads + a documented playbook ready to graduate to Spark's standard retainer in year two.
12 months,
quarterly off-ramps.
Recommended Meta spend: $750–$1.5K/mo minimum billed directly to CRESCO. Spark manages, CRESCO owns the ad account.
Annual commit unlocks ~8% off vs. month-to-month, locks creative team capacity, and removes re-onboarding drag every quarter.
Hit target CPL by Q2 → option to graduate to Spark's standard 6-month retainer in year two with proven unit economics.
These are the standard 6-month retainers Spark runs with our agency partners — shown here so Bryce can see exactly what a full engagement looks like. The 1-year CRESCO pilot above is a discounted, longer-term version of the same system, sized for David & Max's pipeline.
(Awareness & Brand Layer)
Monthly includes:
Not included:
Best for:
Building consistent brand presence around CRESCO's investment sales team.
(Lead Generation Layer)
Everything in Social Media Presence, plus:
Best for:
Driving qualified tour requests and seller leads consistently.
(Scale, Design & Optimization Layer)
Everything in Social + Ads, plus:
Best for:
Scaling listing volume once Phase 1 unit economics are proven.
(Firm-Wide Creative Operating System)
Everything in Full Listing Acceleration, plus:
Best for:
Operationalizing Spark as CRESCO's firm-wide creative engine across every team.
Phase 1 recommendation: Start at $8,500 to prove the funnel and deliver 5–10 qualified leads/month to David & Max. Once Meta spend efficiency hits target, scale to $10,000 for the full system.
This page is the recap of what we walked through on our call — not the proposal itself. The full proposal comes next, in person.